Youtube Content Playbook
We analyzed over 12,600 videos from 14 of the top business content creators, including Alex Hormozi and Dan Martell. Every title, hook, transcript, and view count broken down into patterns you can copy.
The Numbers That Matter
Short videos (under 60 seconds) consistently outperform longer content across every creator we studied.
Shorter sentences (avg 10.5 words) correlate directly with higher views. Top performers speak in tight bursts.
Pattern reveal hooks ("All of these viral videos have the exact same hook...") consistently outperform all other types.
Titles with specific numbers ("7 LinkedIn Hacks") get roughly 3x more views than vague titles.
The 14 Creators We Analyzed
We pulled data from creators across the business, operations, AI, and personal brand space. From multi-million subscriber channels to 5k subscriber channels doing exactly what we do: using content to generate consulting clients.
| Creator | Videos | Avg Views | Max Views | Tier |
|---|---|---|---|---|
| Alex Hormozi | 4,465 | 206,429 | 9,476,963 | Aspirational |
| Dan Martell | 2,902 | 97,287 | 12,099,749 | Aspirational |
| Kevin Stratvert | 1,232 | 518,037 | 7,594,062 | Tutorial niche |
| Liam Ottley | 241 | 115,564 | 2,161,684 | AI business |
| Starter Story | 377 | 121,102 | 3,442,801 | Adjacent |
Title Patterns That Get Clicks
We categorized all 12,600 titles by structure. This is what each pattern actually delivers.
Hook Structures That Stop the Scroll
Analyzed from the top 20% best-performing videos (2,194 videos).
Engagement Rate Benchmarks
Likes divided by views, filtered to videos with 500+ views.
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